Who uses mobile broadband? Guess again.

September 22, 2009 at 5:44 pm Leave a comment

Hispanic Broadband Access ReportHispanics trail other US populations in overall internet access, but rely heavily on mobile phones and even mobile broadband. A greater proportion of Hispanics and African Americans use mobile broadband (53% and 58% respectively), with both communities ahead of whites (33%).

These figures come from The Hispanic Institute and the Mobile Future coalition. Their short white paper highlights Hispanic market opportunities for mobile broadband access and applications. It’s a market 48 million strong, and also a community in which broadband access is key to economic opportunity and social benefits.

Some other highlights from the report:

  • Hispanics are more mobile than the general U.S. population and, thus, rely more on cell phones. In fact, compared to Americans generally, Hispanics account for more minutes used and for a higher percentage of cell-phone ownership despite their relatively low incomes.
  • Given that roughly 40% of U.S. Hispanics are born abroad, in countries where wireless service often is more common than landline phones, the American Hispanic community is more open to mobile broadband than many other population groups. This familiarity makes the leap to smartphones and other connected mobile devices a more intuitive step for many than turning to wired, home broadband adoption and computer usage.
  • In 2008, Hispanics outpaced the general population in accessing and downloading digital media (music, video, audio, movies, television programs, video games and podcasts), 42% to 35%.
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