From biggification to your new ittybiz

September 4, 2010 at 5:30 pm Leave a comment

Having spent several years surrounded by challenging and classical spiritual books, I have little patience for hucksterism in the field of self-help. And it’s purely a personal thing, but I often judge a book by its cover. Anything that’s too sparklepony pastel is, well, not for me.

But I do like a sense of playfulness and even wicked humor in the genre.

My buddy @Ealasaid raved about Havi Brooks. (And her rubber duck Selma.) Havi is emphatically Not A Coach, but a Biggified Teacher of Stuff about how to get Destuckified. Sound too precious? No! Go read. Especially anything on Monsters.

Gevaudan Monster

Niiice doggy.

Any tradition worth its salt helps reconcile us to our Shadow. Havi’s playful language isn’t a gimmick, but a strategy. You get the shadow complex and the ego to relax, converse, and meet on common ground. If it’s a tough issue, you may call in a Negotiator to help.

Bonus courage points to Havi for sharing her own conversations with Monsters, and her own process. Every week.

… So all that biggification has got you thinking you could go do something. Up the ante on your work. Leave your cubicle. Establish or expand your solo entrepreneurial gig. Havi’s drinking-and-swearing partner in crime is Naomi Dunford of IttyBiz.

IttyBiz showcases marketing tips, advice, and motivation for microbusinesses with 5 or fewer people. Your web consultancy. My family’s bookstore. I’m sorry to have missed Naomi’s seminar on Marketing for Nice People (with key insights on Turning Your Customers Into Voluntary Zombies).

But there’s lots of good stuff on there. 101+1 Small Business Marketing Questions. 45 home business resources (That Make You Money In Your Underwear). How to love your customers and when to lose the ones that suck your life force.

Or, a rant on the saturation of social media and why you’re not to blame for “doing it wrong”:

Web 2.0 is like a goddamn pyramid scheme.

Limitless growth. Limitless connection. Limitless access, relationships, “friendlies”?

It can’t happen.

I get between 20 and 100 new followers a day on Twitter, and in the grand scheme of Twitter things, I’m a nobody. How can I possibly connect with all these people? I can’t. And if I think I can, it would appear I know absolutely nothing about the true meaning of connection, friendship, or intimacy.

…I can’t keep up.

Neither can you.

When women entered the workforce en masse, the media treated it like the best thing since TV dinners. My God, look how much better everyone’s lives were going to become. Gonna be better for women, men, and children the world over, right?

Who would’ve thought that 30-odd years later, every women’s magazine in America would have the same stories on the cover that they did decades ago?


Entry filed under: BizDev, Social Media. Tags: , , , .

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